Focus on your business, and leave the socializing to us
At its core, social media is about building relationships. For these relationships to be strong, they have to be nurtured on a daily basis. This can seem like a chore for you, since it falls outside of your focus or expertise. You can count on dooley media to be your eyes and ears to not only keep the conversation going, but also notify you any time there’s an issue or opportunity that requires your direct input. We’ll regularly monitor your pages for user comments and questions and carefully craft responses on your behalf. We’ll also communicate expectations from the outset by creating and posting community guidelines.
In addition to the conversation taking place on your social media pages, there’s likely some chatter about you on news sites, blogs, discussion forums, and from users across Facebook, Twitter, LinkedIn and elsewhere. The rise of social media and accompanying monitoring tools means that, for the first time, companies can listen to their customers in real-time and use this information to impact many areas of the business. dooley media will help you glean insight from millions of sources across the web so you can either share internally or respond directly to service customers and close leads.
Determining success or failure of the social media initiative is as much about setting the right strategies and tactics as being able to measure the results. dooley media places a lot of emphasis on determining if the effort you’re putting into social media is worth it. Each month, you’ll receive a detailed report on your cross-platform “footprint” that will decide if or how we make any course corrections. You’ll see the size and makeup of your following, their level of interaction with your page and its content, and the overall reach of your brand in terms of views and impressions. We can also reveal how certain metrics stack up against your competitors – volume of mentions across the web, number of followers, level of engagement, and more. More important than anything, we’ll work with you to track how these metrics translate to real, bottom-line value for your business.