April 2020 Social Media Updates You Need to Know
In this month’s social media roundup:
…and more!
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Pinterest's new "Today" tab
Intended to be a “source of daily inspiration,” the new Today tab on the Pinterest app offers staff-curated themes (such as WHO and CDC content) as well as trending categories from self-care tips to comfort food recipes.
Look familiar? There are definitely similarities to features like the Trends tab in Twitter.
Why now?
As people began adjusting to life under quarantine, they also flocked to Pinterest. At the end of March, the platform saw all-time highs in terms of saves and searches. Additionally, there was a 34% increase in the Send a Pin feature in the U.S. Following their “best weekend ever,” Pinterest developers fast-tracked the release of Today to take advantage of the increased attention.
“Pinterest fast tracks new features following best weekend ever”
YouTube working on “Shorts” feature to combat TikTok
YouTube is up to something…!
First reported by The Information, YouTube appears to be working on a short-form user-generated video content app that is meant to rival the booming TikTok platform. According to The Verge, the YouTube version will have a key advantage by allowing users to drop YouTube’s licensed music into videos.
Why it matters: There is still a lot of competition for video viewers among the various social media platforms. So, marketers should take time to choose the best platform for their strategic needs. If short-form video plays a role, pay attention to this battle between YouTube and TikTok (and Facebook… and Instagram… and…?!?).
New Facebook Messenger Desktop App for Group Video Calls and Chats
You’ve no doubt witnessed the rise of Zoom over the past weeks. (And perhaps pondered its impending fall?) You may not have known that Facebook is also going after the video chat market, too.
Facebook’s new Messenger desktop app for MacOS and Windows is built to bring FB’s chat features to your desktop, but it’s also built for group video chatting.
Why it matters: This is yet another way Facebook is fortifying its user base. It may also provide new ways for your audience to interact with your brand, especially for those who are active in Messenger, Facebook Groups, and even the live video space.
Want to try it out? Download the app from the Microsoft Store or Mac App Store.
LinkedIn promoting resources for the new job market
LinkedIn regularly publishes data and tips related to job search, productivity, and recruiting. During the time of COVID-19, LinkedIn is promoting multiple resources that may be helpful to these same audiences:
Build a job search strategy
Lean on your professional network
Improve your interviewing skills
Resources for Employers and Recruiters
A Longtime Remote Company Shares the Roadmap for Successful WFH
5 Tactics for Maintaining Strong Employee Morale During Difficult Times
4 Ways You Can Give Your Remote Workforce a Sense of Togetherness
Recruiters Nominate Their Favorite Phone Interview Questions
Resources for Professional Growth
Resources for Small Businesses
TikTok's Activities to Do in Your Home
For everything from cardio with Jessica Alba to baking banana bread to dancing it out with your family, TikTok has you covered.
Check out the platform’s curated list of Activities to do in your House for all the great ideas (and content inspiration!). Here is one of our favorites:
More Links to Check Out
Using Snapchat AR to Donate to COVID-19 Relief (Snapchat blog)
Advertising in a Time of Crisis (YouTube video)
How to Use the "Stay Home" Sticker in Insta Stories (AdWeek)
Pinterest Tips to help your small business during trying times (Pinterest blog)
Twitter's brand communication tips in time of crisis (Twitter blog)
A Spotify "How to Start a Podcast" guide (Spotify blog)
Headline writing: 10 ways to get more eyes on your content (Sprout Social)
LinkedIn FAQs for Events Organized by a Page (LinkedIn Help)
Looking for More Social Media Help?
The expert team at Dooley Social Studio helps brands get attention by being thoughtful about how they give it. Our goal is to make every social interaction with your company a remarkable one. Get in touch to find out how a partnership with Dooley Social Studio can grow your brand.
Catch up on last month's social media updates (March 2020) →